A roofing website typically costs anywhere from a few hundred dollars for a template you build yourself to $10,000 or more from an agency, plus somewhere between $100 and $1,500 a month for hosting, SEO and updates. At Pro Roofer Websites it is a one-time $3,200 to build, live in seven days, and $350 a month for content, local SEO and hosting. Whatever you pay, make sure the domain and the site are in your name.
The four ways roofers buy a website
Almost every roofing website comes from one of four places. The prices below are typical ranges, not quotes, and the right column matters more than the middle one.
| Option | Typical cost | What you get | Watch out for |
|---|---|---|---|
| Do-it-yourself builder (Wix, Squarespace, GoDaddy) | $15 to $50 a month, plus your evenings | A template you fill in yourself, hosted for you | Generic pages, no town pages, slow on phones, and the hours you spend are hours not spent on roofs |
| Freelancer | $1,500 to $5,000, one time | A custom-looking site, usually on WordPress | Who writes the copy? Who maintains it? Many freelancers are unreachable a year later |
| Marketing agency | $5,000 to $15,000 and up, plus $500 to $2,500 a month | Design, copy, SEO and reporting from a team | Generalists learning roofing on your dime, long timelines, and a questionnaire before anyone starts |
| Rental or “free” site from a lead-gen or industry marketing company | $0 up front, $200 to $600 a month | A site that appears quickly and costs nothing to start | You do not own the domain or the site. Stop paying and it is gone, along with your rankings |
What actually drives the price
Two roofing websites that look the same from the outside can be thousands of dollars apart, and the difference is almost always one of these.
- How many real pages it has. A page for every town you serve and every service you sell is what makes a site rank for anything specific. Writing forty pages costs more than writing five, and it is worth it.
- Who writes the copy. Cheap sites hand you a template and expect you to fill it in. That is why so many roofing websites still say “Lorem ipsum” or “Welcome to our website” two years after launch.
- Photography. Your own job photos, sized and compressed properly, beat stock. Someone has to collect and prepare them.
- What it is wired into. Google Business Profile, live reviews, a missed-call text-back, your CRM, a financing partner. Each integration is work, and each one produces jobs.
- Tracking. Knowing which page produced which call takes setup. Sites without it are cheaper and leave you guessing forever.
- Speed. Making a photo-heavy site load in under two seconds on a phone is engineering, not luck. Page builders make it nearly impossible.
- Hosting and maintenance. Someone has to keep the certificate valid, the backups running and the plugins from breaking. Either it is in the price or it is your problem.
What you should get for the money
At any price, a roofing website should be able to pass the checklist in what a roofing website needs: click-to-call on every screen, a thirty-second form, a real page per town, live reviews, your own photos, storm and insurance and financing pages, speed on a phone, text-back on missed calls and conversion tracking. If a quote does not include those, it is not a lower price for the same thing. It is a lower price for less.
What our pricing includes
We publish it because you should be able to compare. The build is a one-time $3,200 and covers every page written and built for you, a page for every town you serve, the forms, the tracking, galleries from your own photos, financing and insurance pages and a Google Business Profile tune-up, live in seven days. The monthly is $350 for new content, local SEO for every town, review generation, storm pages within twenty-four hours, missed-call text-back, unlimited copy edits, hosting with SSL and backups, and a plain-English report. There is no contract on the monthly, and the domain and the site are in your name from day one.
Six questions to ask before you pay anyone
- Is the domain registered in my name? If the answer is anything other than yes, walk away.
- Do I own the site and the written content if I leave? Get it in writing.
- Is hosting included, and what happens to the site if I stop paying the monthly? The honest answers are “yes” and “you keep it, we hand over the files”.
- How long until it is live? Weeks is reasonable. Months is a sign that the process, not the site, is what you are paying for.
- Who writes the town pages? If it is you, factor in that it will never happen.
- How will I know which page produced which job? If they cannot answer, they cannot prove the site works.
- Roofing websites run from a few hundred dollars to five figures; what you get varies more than what you pay.
- Town pages, written copy, integrations, tracking and speed are what separate a site that books jobs from a template.
- Never pay for a site you do not own. Domain and files in your name, in writing.
- Measure any price against one extra booked replacement a month, and make sure you will be able to tell.
If you would like to see what $3,200 gets you before deciding anything, send us your company and the towns you work. We build your homepage first, then you decide.